By: Sue Bryce
on August 21, 2024

Personal Brand – Intro Class

There was a moment in my career in 2009 when I moved from New Zealand to Australia. I thought I was going to franchise my photo and makeup studio, but when I saw online education platforms exploding, I knew that was the right path for me.

 

I became a personal brand again and expanded my offerings to include both physical and digital services and products. As you heard in a couple of vlogs back, the last 15 years have been extraordinary, BUT…

 

The rock bottom story in 2009—I had built a business, but it wasn’t a business I WANTED. I didn’t feel connected. I was prioritizing everyone else and what they wanted. It was time to create a brand AROUND ME, FOR ME, that paid ME, and that worked for ME. Do you feel that way?

 

I felt like I was putting myself OUT THERE but I was actually waiting to be discovered.

 

I hit rock bottom because I suddenly knew I had to EVOLVE—actually walk the walk—and I was filled with fear, and self-doubt. I was FRUSTRATED because I knew WHAT I wanted. I wanted to do more, be more, and create more, BUT I FELT STUCK. Do you feel STUCK? 

 

Like you’ve broken through to so many levels, but you’re just not thriving? Do you feel like you’re chasing instead of attracting and constantly fighting in your business? I am here to tell you that you’re on the wrong path—I know it, and you know it. Do you make money, but it’s not enough to thrive? Do you feel like you’re always close to burnout?

 

When you ask yourself what you want—WHAT YOU REALLY WANT—does your heart light up? Are you in self-care balance? How’s your physical health? How do you feel in your body—strong, balanced, confident? How are you attracting money right now? Are you constantly stuck in the ebb and flow of inconsistent income?

 

Then this is the workshop for YOU.

 

I filmed a one-hour video walking through all eight pillars of building a personal brand around YOU. All you need to do is click the link, add your email, and download the guide.

 

NO FLUFF. I don’t create lead capture videos where you watch 20 minutes of fluff for a big sell. I’m teaching a live two-day workshop on September 10th and 11th, followed by seven consecutive weeks of live coaching. This introductory class will help you gain clarity around your next steps.

 

In this video, I break down the eight pillars so you can walk through my program and see where YOU are at. I also created a downloadable guide to accompany the video, which you can use as a checklist and map.

 

If we haven’t met before, this is a great sample of me and my coaching style, so you’ll know if I’m the right person to help you take the next step

Who Is SPEAK For?

  • Content Curators
  • Podcasters
  • Broadcasters
  • Stage Presenters
  • Craft Instructors
  • Coaches & Mentors
  • Brand Ambassadors
  • Networkers
  • Hosts
  • And anyone with a forward-facing brand

When I started, I felt like a mime…

If I’m honest, I was frustrated because I was really suffering from cotton mouth. I could talk passionately to friends and family, but the thought of standing in front of people—or even online—felt crippling. As I broke through, I learned that the fear was actually a fear of rejection—which makes a lot of sense. Putting yourself out there feels like standing naked in front of the world. It feels like the whole world is watching and judging you, but they’re not! It’s actually you judging yourself.

Now, with social media and personal brands evolving so much, we are marketing all of our content ourselves. Until you learn how to find your voice and start speaking—on reels, at networking events, and yes, even on stage—trust me, it’s going to transform your business, and I promise you, it’s going to transform your life. I thought I was paralyzed by the fear of speaking, but honestly, I just didn’t know how to do it.

Putting Yourself Out There in Your Marketing and Branding

If you’re struggling to find your voice, start with this simple (but challenging) exercise:
1.    Film Yourself Talking for 2 Minutes.
Don’t prepare anything—just talk. Talk about your career, talk about the people you love… just talk.
2.    Watch It.
Seeing and hearing yourself on camera can be uncomfortable at first. If you struggle with any part of this, go back to step one and start again.

THE PROCESS: 

  1. Film It
    •    In the car or near a window for good lighting.
    •    Remember to smile!
  2. Watch It
    •    See yourself, hear yourself. If you can’t, film it again.
  3. Feel It
    •    If it feels uncomfortable or inauthentic, film it again.
  4. Accept It
    •    You’ll know when it’s authentic because you’ll start to like seeing yourself.
  5. Embrace It
    •    Notice your quirks and feel your words. This is a truly extraordinary exercise.

This process took me weeks, but I realized that when I was being the most genuine, I started to feel this warmth for myself—like I was seeing myself for the first time.

Here’s the thing: if it’s not authentic, you can’t watch it. You will know. So will everyone else.

As we enter this New Year/New You phase, set a powerful intention to truly put yourself and your business out there.

The January SPEAK workshop is already sold out. If you want to learn more and apply for the next workshop, the application link is HERE.  

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